How to Increase Traffic on Your Website

Attracting visitors is a multi-step process that includes creating a well-designed platform, improving its usability, and working on the reputation of the brand. There are different types of traffic. The ideal combination is organic traffic and properly configured paid advertising. A professional Digital Marketing Agency will help implement all methods and bring your site directly to your target audience. The team of our studio VOLL will now share some secrets on how to increase traffic to your website with minimal costs.

The basis of website promotion is its optimisation using SEO methods. They are divided into several types: on-page, off-page, local, and technical. In any case, you should first research your niche and find the main competitors. Analysis of their site structure, features, and profile of the target audience (by demographic, geographic, and other attributes) will help to determine the most appropriate methods of promotion that give the best results.

Write high-quality content

High-quality texts – the key to the success of the site. Without it, it is impossible to attract and retain an audience. Textual content typically includes landing pages, company descriptions, product/service details, blog articles, and an FAQ section. These evaluation criteria should be applied to all types:

• Uniqueness: texts should be checked using online anti-plagiarism services and aim for 100%. In addition to technical uniqueness, which can be detected by programmes, it is also important that visitors can find useful information that competitors do not have;
• High expertise: this includes both the absence of errors and a generally interesting presentation of professional information. References to authoritative sources will be an advantage;
• Completeness of the response: the visitor should find all the information they need;
• Absence of AI usage in writing texts: this can be detected with the help of AI scanners. Content created with the help of technology is ranked lower.

Optimize Your Content With LSI Keywords

For search engines to correctly categorize your site and direct your target audience to you, the content must contain keywords and Latent Semantic Indexing words. So the first step is to collect a semantic core. For this, you can use services such as:

• Google Keyword Planner;
• Ahrefs Keywords Explorer;
• SEMRush;
• Ubersuggest;
• Serpstat.

Latent Semantic Indexing should be seamlessly integrated into the text. You should also avoid over-spamming and take into account that besides LSI you should also add different frequency key phrases (High-frequency, Mid-frequency, Low-frequency + Local). All of them should be relevant to the topic of your site.

Increase internal linking

Search engines favor well-structured websites. Internal linking improves website structure and enhances user experience, which positively impacts rankings. Also, this approach increases the time visitors spend on the site, as they are more likely to explore more content on your platform. Reducing the Bounce Rate, meaning fewer visitors leave the page immediately after landing on it. What types of links are particularly popular:

• On relevant articles/descriptions of services and goods;
• On important pages: home page, contacts, blog, and so on;
• Anchored links with keywords (but in this case, it is important to avoid overspamming).

Get more backlinks from trusted sources

You can improve your site’s reputation for both visitors and researchers by having other authoritative platforms link to your site. For Google, Bing it will mean that your content is quality and professional. To get backlinks, you can:

• Make agreements with other sites to mutually publish links;
• Write guest posts on other people’s blogs;
• Make paid publications of content and links;
• Add links to various forums on your topic (including local forums, this is especially important for attracting your TA) and to Facebook groups.

The main criterion when choosing is the quality and subject matter of the sites that will link to you. The more authoritative, the better. But quantity also plays an important role.

Optimize your site for mobile

More and more often visitors explore websites by smartphones (according to statistics, this method attracts 60+% of traffic). Therefore, mobile adaptability is a must. Your platform should be correctly displayed on gadgets with different operating systems (iOS, Android, and Windows), distinct screen diagonals, and other technical characteristics. For this purpose, a mobile-friendly design is developed. The content of the desktop and the smartphone version must match 100%. It is also important that the mobile version meets Core Web Vitals metrics:

• Largest Contentful Paint: good up to 2.5 seconds;
• First Input Delay: a good result is up to 100 milliseconds;
• Cumulative Layout Shift: you should aim for a result up to 0.1.

It is also important to optimise the speed of page loading via smartphone as much as possible: use WebP format for images or compress them without loss of quality, set up caching, and use Content Delivery Network.

Reduce Your Bounce Rate

Visitors mustn’t leave your site immediately. Bounce Rate is a crucial indicator for ranking a website. The lower it is, the better. How to keep visitors on the platform longer and avoid a high Bounce Rate:

• Make sure the page loads quickly and there are no errors (e.g. 404);
• Add Call-to-Action (CTA);
• Improve the usability of the design: create a clear structure, use easy-to-read fonts, and so on;
• Add internal links between pages;
• Use headings (H1, H2, H3, and so on), numbered/labelled lists, and tables in your texts. This will make it easier for visitors to absorb the information;
• Add interactive elements.

Boost your local search reputation

An important part of optimisation is the application of Local SEO Services. They are focused on attracting an audience that geographically lives in your region. This is especially important if you sell products/services offline or with delivery with territorial restrictions. How to improve your reputation for localised search queries:

• Add keywords and LSIs with the name of your region;
• Publish links and NAPs on local forums your city and online directories;
• Optimise your Google Business Profile;
• Actively respond to reviews on various platforms (Google Reviews, TripAdvisor and others);
• Publish backlinks on local websites and media in your city/region;
• Create localised content (news, region-specific blog articles, and so on).

Implement Schema markup

To better understand what your site and specific pages are about, you need to add a special markup – Schema. It comes in different types depending on the subject of your site: for business, online shops, blogs, information sites, platforms with events, and catalogues.

You can write the code yourself or with the help of special services: for example, Google Structured Data Markup Helper or Schema Markup Generator.

Schema markup enhances search visibility and can lead to higher click-through rates (CTR) by providing rich snippets in search results. Your platform will also be indexed faster.

Track SEO metrics in Google Analytics and Google Search Console

It is not only necessary to optimise the site but also to monitor the relevance of changes and correct operation in the future. For this purpose, it is recommended to use services such as Google Analytics and Google Search Console. What are the important metrics worth tracking:

• Number of unique visitors;
• Number and average duration of sessions;
• Number of clicks on the site;
• How many times your site has been shown in search results;
• Indexing Errors;
• The average number of pages a visitor opens per session;
• Bounce Rate;
• Average position of the site in the search engine;
• Distribution of traffic by source (%);
• Queries that visitors used to find your site;
• Type of gadget used, and others.

Paid digital advertising is a great addition to the organic traffic that an SEO optimised website will provide you with. The best option is to combine different types:

• Pay-Per-Click (PPC): your website will show up in search engines when certain keywords are entered. The payment comes for each click on your ad;
• Social Media Ads: Facebook, TikTok, Instagram and others;
• Display Ads: banners are often placed on affiliate sites with similar themes;
• Blogger Ads: on YouTube, Instagram, and other platforms and others.

Social networks are an excellent source of traffic and a powerful tool to attract potential customers. For successful promotion it is worthwhile to start groups/accounts in the:

• Facebook;
• Instagram;
• TikTok.

Regularity of publications + quality text and visual content are important. It is also significant to establish communication with visitors. Links and mentions of the main website should be added to the profile description and publications.

Building a good reputation will help boost your search engine rankings and attract a wider audience from a variety of sources. What steps to take:

• Media engagement: you should pay special attention to the local media in your city;
• Participate in conferences, and podcasts on your topic;
• Actively engage in social media;
• Partner with bloggers and other businesses to increase your online presence;
• Write expert opinion articles.

Do regular email newsletters. This should primarily target customers who have registered on your website or made an online/offline purchase. To do this, first, organise your contact base, develop a strategy, and create an email sequence. A combination of different types of emails works effectively:

• Triggered;
• Descriptive promotions;
• Welcome emails;
• Reminders of products/services that the customer has added to the basket but has not yet placed an order.

In the texts of emails don’t use stop words to avoid being spammed. Mailings should also be metered so as not to annoy customers, but to remind them of your website. Adding visual content increases conversion rates.

You can get access to a wide audience by using the Medium blogging platform. You can publish expert articles there and popularise your brand. Such materials are also indexed, so they will bring you organic traffic. In your articles, you can:

• Share successful cases;
• Write expert opinions and recommendations;
• Share research.

You are allowed to provide links and mention your own website. These materials can also become part of your marketing strategy.

Text content is often a priority, but you can engage your audience even more and tell them more about your services/products through video. Write reviews, give your expert opinion, and make sure to create a video showcase of your brand. Videos can be uploaded not only on the website itself but also on YouTube and other popular platforms. This will not only attract a wider audience but also provide another way to monetise and make passive income.

Ensure high video quality and include branding elements. When embedding videos on your site, optimize file size using compressed formats or third-party hosting services to maintain fast page load speeds. Then the video will not affect the page load speed.

If you want to attract visitors to your website quickly and without difficulties, the best way is to turn to professionals. Our VOLL studio has been on the market for 14 years: we do SEO optimisation and promotion as well as offer Web development services. Apply through our website and our team will get back to you quickly. We focus on a personalized approach. Already at the briefing, we will explain in detail how to increase the website traffic and discuss the price and working time. Write to us!