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SEO for blog

To popularize your own internet site, filled with interesting, creative and useful to the visitor articles, it is important to carry out competent seo promotion of the blog. One writer’s talent for this is not enough, because to attract traffic and the exit at the top positions in SERP should engage special algorithms for promotion.

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Stages and methods of blog promotion

Web resource with a large amount of text content has its own characteristics of promotion which are different from working with online shop or corporate site. Successful promotion of a blog is possible if the following steps are taken:

1

Target audience research

It is important to take readers’ interests into account, to speak the same language as them, to understand their problems and pain points in order to create truly relevant content.
2

Competitor analysis

Studying the sites of the most successful bloggers in a particular topic will allow you to borrow interesting ideas in terms of design, text layout, functionality, etc.
3

Collecting semantics

Collecting semantics, i.e. building a list of key phrases. Such search engine optimisation of the blog will allow it to reach the top of the search engine results, giving visitors the opportunity to quickly find the site amongst similar sites.
4

Link promotion

Placing links leading to blog pages on other web resources significantly increases the number of clicks. The main thing is to place the links on reputable sites.
5

Building two-way communication with readers

It is possible to promote your blog with minimum effort if you are in constant communication with your audience. To do this, it is necessary to provide the opportunity to comment on articles and always respond to the messages you receive. This creates a feeling of closeness between the author and his reader, and of interest in the opinion of the commenters.

Important!

Of course, all the above activities are important, but the basis of a successful business project is high-quality, unique content, without which it is impossible to effectively promote the site in the network. Articles should be posted regularly, be interesting and useful to the reader and touch on the most relevant and topical issues.

How long does it take to promote a blog from scratch

Promoting blogs using “white”, honest methods is not a quick process. It depends on a number of factors:

The level of competition in the specific topic;
The quality of the content and its regular updates;
The size of the budget.

In any case, the initial promotion takes from several months to a year and requires constant support even after the goals are achieved.

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How much does it cost
to promote a blog

You can handle the project by yourself by trial and error. However, practice shows that the paid promotion of a professional blog is many times more effective. The main issue of concern to the customer when choosing a performer – the cost of services. It includes a number of aspects.

Services of a SEO specialist or web studio

The work of professionals in the creation and promotion of websites involves
- Analysis of the target audience and the competitive environment, forming a strategy based on this information;
- Collecting the semantic core;
- Planning a visitor-friendly section structure;
- Developing a unique design;
- Implementing the technical side of creating and promoting a blog: increasing page load speed, implementing desktop and mobile versions, fixing bugs, etc.

Creation of unique content

Most often a blogger fills his site with his own articles. However, consultation with a professional copywriter will not be superfluous, because writing optimized texts has its own specifics.
Link mass

External promotion, ie posting links to the site on third-party resources also involves financial investments. Link building can be done at specialized services or in agreement with the owner of a particular online site, which enjoys special credibility and popularity on the network.

Conclusion

Successful promotion of a blog from scratch is not only the skill of the blogger himself, but also the help of qualified SEO-specialists. Addressing VOLL web-studio, a blogger can receive the full range of services from website development, its structure, usability, design, promotion in order to popularize the site, to increase organic traffic and further profit from the project.