What are banners used for in websites?
This element is a clickable image or animated picture that leads to a specific page on the web-resource. It is an effective tool for attracting a target audience and for seo-promotion. Therefore, the design banners for websites is of particular importance.
Placing this element in the most prominent place of the web-resource has several purposes:
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Creating a positive impression in the visitorThe presence of professionally designed quality image at the top of the home page creates a positive impression of the company as a whole. This helps to increase the TA’s loyalty;
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drawing attention to the company’s key products, interesting promotions, etcProfessional banner designs for websites encourage consumers to click on them in order to get more information about the company’s offer. This has the effect of increasing the number of conversions.
Which banner design to choose for a website
These elements can be presented in three ways:
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1GraphicThe most common, representing a static picture in PNG, GIF or JPEG format.
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2AnimatedThey are created in the format of GIF and look like a moving picture with sound.
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3MovieThe least frequently used banner designs for websites, because it can reduce the speed of page loading. Most often used for banner advertising on third-party resources.
To make an element really attracted attention and encouraged the user to click on it, it is important to make it attractive. The picture should not be overloaded with information and be too bright and loud. A brief, concise message should be presented to the potential customer with the possibility of finding out more after the click.
In addition, the design banners for websites should contain only one advantageous offer. If the company has several of them, it is worth creating a slider with several automatically changing images.
Why is creative banner design better?
Experts on seo-promotion unanimously state that it is worth entrusting the banner for website design to professionals. Only a specialised digital marketing agency with qualified, experienced designers can create a truly high-quality, effective product to attract clients.
Currently, a web-resource owner can create their own images or animations using special applications and services on the Internet. You can also download a non-unique image from specialized platforms and catalogues. However, it will not fully reflect the features of the advertised product or service, the specifics and needs of business, because it will not have a significant impact on the target audience.
Unique creative banner design for website, developed on the basis of recommendations and wishes of the client, will cost a few more expensive then pictures from the network. However, it will be many times more effective to promote the web-resource for two reasons:
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the loyal attitude of search engines to a unique image;
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the possibility for visitors to get useful information about the product when going to the home page.
Our digital marketing agency is the best choice for banner design for any purpose
VOLL is an Oxfordshire design agency that creates professional banners for website design for any specific and targeted web-resource. We have extensive experience of working with companies of all sizes from small firms to large corporations.
The work of our web studio is defined primarily by an individual approach to each order. We do not offer standard solutions, but proceed from the wishes of the customer and an in-depth analysis of the company, its product, strengths and weaknesses, the competitive environment, the target audience. Our team creates a unique creative banner design for website, which reflects the corporate culture and values of the company, emphasizing the benefits of cooperation with it.
Our designs enable a web resource to reach a new level, ranking higher in search engine rankings and increasing traffic and conversion rates.
Fill in the form to order banner designs for websites
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