Case Study of SEO Services for the DiFFreight Logistics Company
Leader in the field of international cargo transportation services
BRIEFLY ABOUT THE PROJECT AND NICHE:
VOLL web studio was approached by DiFFreight, a company specialising in providing a full range of services in the organisation, implementation, and legal support of international cargo transportation across various sectors. The client’s main goals were to increase website traffic, promote both existing and new business areas, improve search engine rankings, and redesign the site to enhance usability and visual appeal.
Work steps
Initially, our specialists conducted a site audit, evaluating its functionality, structure, and technical condition, as well as analysing the website’s performance metrics. Before the work began, the traffic level was recorded at 35 clicks per day, which is considered low for this segment.
DATA FROM THREE MONTHS BEFORE THE REDESIGN OF THE SITE
At the same time, the company’s main competitors were analysed, along with their strengths and weaknesses, which allowed us to identify DiFFreight’s competitive advantages.
Based on the collected data about the website and the competitive landscape, an SEO promotion strategy was developed, and steps for the redesign were outlined. Within three months, our team implemented the following activities:
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creation of new landing pages as part of the redesign in accordance with the new freight transportation directions;
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writing text content, which included the creation of a semantic core, writing relevant, unique, and optimised texts for landing pages;
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analysing the link profile and developing a strategy for gradual link building.
In the next 3 months after the redesign was completed, VOLL specialists continued working on the site in the following directions:
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detailed technical audit of the site to identify errors + increase loading speed; elimination of identified errors and defects;
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Expansion of the semantic core and further creation of optimised text content for pages related to the company's activities;
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Work on the blog: creation of a semantic core for informational articles and writing informative, relevant texts with subsequent publication;
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beginning of the linkbuilding strategy and obtaining the first external links from authoritative sites.
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In the next 3 months after the redesign was completed, VOLL specialists continued working on the site in the following directions:
First Half-Year Summary
The interim results of the first half-year of intensive work on the web resource were not long in coming. In particular, daily traffic increased to 150 clicks. Given that we focused our efforts on attracting organic traffic, this also allowed us to increase CTR indicators and improve the site’s position in search results.
Measured Growth in Search Visibility and Engagement
This chart presents the SEO performance trends over a three-month period — from 26 December 2024 to 25 March 2025, compared with the previous quarter (26 September to 25 December 2024), based on data from Google Search Console.
📈 Total clicks increased significantly from 31.8K to 53.2K, reflecting a strong uplift in user engagement from organic search results.
📊 Impressions rose from 2.22 million to 2.78 million, indicating improved keyword rankings and broader visibility in search results.
📉 The average CTR improved from 1.4% to 1.9%, and the average position advanced from 21.3 to 18.3, both highlighting better content performance and higher SERP placement.
Overall, the chart illustrates steady and measurable progress across all core SEO metrics, confirming the effectiveness of the ongoing optimisation strategy.
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