Conversion Rate Optimization (CRO): CRO is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves analyzing user behavior, conducting A/B testing, and making data-driven changes to improve the website’s performance and effectiveness in converting visitors into customers. Conversion rate optimization may be necessary when promoting a website and SEO services.
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