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UI (User Interface)

UI (User Interface) is the visual and interactive elements of a digital product, such as a website or an app, that users interact with directly. It includes layouts, buttons, icons, and other design elements that make it possible to navigate and interact with the user. UI design creates a visually appealing, intuitive, and user-friendly interface that improves the user’s overall experience. A well-designed graphical interface promotes easy navigation, clear communication, and a positive impression, increasing user engagement and satisfaction.