User experience (UX) is the overall quality of a user’s interaction with a product, website, or application. It encompasses such factors as ease of use, accessibility, efficiency, and satisfaction. UX design aims to create intuitive, enjoyable, and meaningful user experiences by understanding users’ needs, behaviours, and preferences. By applying diverse modern tools and strategies, UX-oriented web design improves user interaction with a website, providing them with a positive experience. In turn, successful UX increases user engagement, builds loyalty, and contributes to the overall success of digital products.
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