Wireframing is the process of creating a visual plan or schematic representation of the layout and structure of a web page or application. It outlines the placement of elements, such as buttons, images, and text, without focusing on detailed design elements. Wireframes guide designers and developers, helping them plan the user interface and UX before moving on to the final design phase. This practice ensures effective communication, collaboration, and approval between stakeholders in the development of websites or other web products.