Bing Ads Management
Bing Ads is now called Microsoft Advertising, or Microsoft Ads for short. Our Bing Ads management covers the whole account: we plan the campaigns, set them up, run them and judge them by the enquiries or sales they bring and what each one costs. It is useful for businesses that already run Google Ads and want more enquiries from search, and for B2B companies that want LinkedIn profile targeting.
If you already advertise on Bing, start with a free express audit. New to it? We will look at your market and tell you whether it is worth testing.
What Bing Advertising Adds to Google Ads
Microsoft Advertising shows your ads in Bing search results, in searches made from Microsoft Edge and Windows, and on Microsoft and partner sites. Three things make it worth a look alongside Google:
Our Bing Ads Services
Search ads
Campaigns built around searches with buying intent: keywords grouped by what people want, ads written for each group, negative keywords that block irrelevant searches, and regular search term reviews. Search is usually the fastest route to first data and enquiries.
Microsoft Shopping ads
For online shops: your products appear with an image, price and store name. We check the product feed, structure campaigns by category, improve product titles and exclude products that do not sell.
LinkedIn profile targeting for B2B
Microsoft Advertising can use LinkedIn profile data to show ads to people by company, industry or job role, or to bid more for them. For B2B and professional services, this is often the main reason to advertise on Bing.
Microsoft Audience Ads and remarketing
Remarketing lists, customer lists and in-market audiences reach people who are more likely to buy. Image and native ads on Microsoft sites such as MSN and Outlook, and on partner sites, are used only where they fit, with separate reporting.
Performance Max
Microsoft Performance Max campaigns combine search, Shopping and audience placements under automated bidding. They need clean conversion tracking and, for shops, a good product feed, so we set those up before the budget grows.
Account audit and setup
For an existing account, a free Bing Ads audit shows what to clean up: structure, search terms and tracking. A new account is built from scratch, with conversion tracking tested before the first ad goes live.
How It Works
Free express audit or assessment
A review of your market, any existing account, budget, conversion points and landing pages. You then get a proposal: which campaigns to start with, the budget and the package. Nothing goes live until you agree.
Keywords and structure
We research the searches your customers use and decide how closely a search must match a keyword before an ad shows, so the budget goes on relevant searches.
Campaign build and tracking
Campaigns, ads, audiences and conversions are set up; Google Ads campaigns are imported where that saves time.
Ongoing optimisation
The regular part of our Bing PPC management: search terms, bids, devices, audiences and landing page fit are checked, and the strategy changes when the data justifies it.
Reporting and next steps
Reports show spend, conversions, cost per lead and search terms, with a plan for what comes next. Where possible, results are linked to lead quality through your CRM.
When Bing Ads Pays Off
It depends on your market, your budget and how you sell. It tends to work for:
- B2B and professional services: longer buying cycles, plus the LinkedIn targeting described above.
- Local services and trades: calls, quote requests and urgent searches, with tight location settings.
- Online shops: Shopping campaigns pick up demand outside Google.
- Healthcare, property and finance: stricter advertising rules, where compliant ads and landing pages that build trust come first.
It is not worth it when very few people search for your service on Bing, or when the budget is too small to collect useful data. In that case we will say so and suggest putting the money into Google Ads management first.
Bing Ads Management Costs
Trial
One campaign: test an idea or get to know Microsoft Ads before you commit a larger budget
Starter
For small local campaigns, brand searches or a first test of one service line, with a simple conversion setup
Growth
For ongoing management with room for testing: several services, regular search term work, remarketing and reporting with landing page feedback
Enterprise
For larger accounts, online shops and B2B lead generation: multiple campaigns and markets, deeper analytics, CRM integration and product feed management
What changes the cost: how complex the campaigns are, how many services or product groups you advertise, the state of your tracking and product feed, landing page work, and whether an existing account needs fixing first.
Contracts run for three months and renew quarterly. You can cancel without penalty with 30 days’ notice. A free express audit or assessment helps set the right starting budget and package.
Why Businesses Choose VOLL Digital Agency
If you are comparing Bing Ads agencies, ask who looks after the pages and tracking behind the ads. With us:
- Since 2008. We build websites and run digital marketing, so your ads are planned together with the pages they lead to.
- Google Partner agency. Certified Google Ads specialists also handle your Microsoft Ads management, so your Bing and Google campaigns are planned and reported together.
- Developers in the team. Tracking, product feeds, forms, CRM integration and landing page design are handled by our own team.
- Oxfordshire and London. We work with businesses across the UK.
Clients & Partners
Frequently Asked Questions
Bing Ads or Google Ads: should we run both?
Google usually brings more searches, so most businesses start there. Bing adds people who search on Microsoft’s platforms and the LinkedIn targeting described above. With a small budget, we usually suggest getting Google Ads right first and adding Bing once it pays off.
Can you import our Google Ads campaigns?
Yes. Microsoft Advertising can import campaigns from Google Ads, which saves time at the start. Imported campaigns still need review: keywords, exclusions and bids are adjusted for Bing’s own auctions and audiences.
How much should we spend on Bing Ads?
We recommend starting from £500 a month in ad spend, paid to Microsoft on top of the management fee. How much more makes sense depends on your market and how many people search for your services on Bing; the free audit or assessment gives you a figure before you commit.
How long until we see results?
Useful data usually comes within the first few weeks. Stable results typically take 6 to 12 weeks, depending on budget, tracking, landing pages and search volume.
